Customer Analytics

Finally, know who your customers are.

A complete analytics dashboard built for business owners — not data scientists. Every insight you need to grow loyalty and repeat revenue, in one place.

Vertex Engage customer analytics dashboard mockup

What you learn about your customers

Customer segments

See loyalists, VIPs, at-risk, and new customers at a glance — and act on each.

Lifetime value

Track LTV by cohort, segment, or acquisition source. Know which customers are worth more.

Visit & spend trends

Daily, weekly, and monthly patterns so you can staff and stock with confidence.

Reward performance

See which rewards drive redemption — and which just sit there.

Cohort retention

Watch weekly retention by signup cohort so you can prove loyalty is working.

Campaign ROI

Measure the revenue from every automated flow, birthday send, and winback.

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