15 powerful tools. One growth platform.
Loyalty, marketing, and analytics — everything an independent business needs to bring customers back more often, spend more per visit, and stay for years.
Grow revenue
Tools that move the top line — recover lost customers, launch offers, and prove the return.
Lost customer recovery
We spot customers who've drifted away and help you win them back before they're gone for good.
- Automatic at-risk detection
- One-tap winback offers
- Estimated recovered revenue in-app
Revenue counter
See the real pounds and pence Vertex Engage is putting on your bottom line, live.
- Revenue generated through Engage
- Monthly and lifetime totals
- Attribution to loyalty activity
ROI tracker
Track every pound in and every pound back out — no more guessing what marketing is worth.
- Investment vs revenue generated
- Estimated return multiple
- Updated in real time
One-click offers
Launch tried-and-tested promotions in a single tap. No campaign builder required.
- Buy One Get One, Double Points, Free Drink
- Kids Eat Free, Free Cake Friday
- Activate instantly
Seasonal templates
Pre-built campaigns for every holiday and moment that matters — ready to send.
- Christmas, Valentine's, Mother's Day
- Halloween, Summer, Black Friday
- Customise in minutes
Understand your customers
Analytics and AI that turn data into the next best action.
VIP customer alerts
Know the moment your best customer walks through the door — and make them feel it.
- Visit history and favourites
- Lifetime spend at a glance
- Suggested reward to hand over
Daily AI summary
A one-glance briefing every morning — what happened yesterday and what to do today.
- Yesterday's revenue, visits, sign-ups
- Repeat visit trends
- Smart recommendations for today
Quiet time suggestions
We show you when the shop is quiet and suggest exactly the right offer to fill it.
- Slow-day heatmaps
- Targeted promotion prompts
- Boost footfall without discounting everything
Benchmarking
See how you compare against similar businesses in your industry — no more flying blind.
- Average spend vs peers
- Repeat visit percentile
- Retention rating
Business health score
A single, simple score that tells you how your business is really performing.
- 0–100 health rating
- Tracks key growth signals
- Improves as you take action
Engage & delight
Automations that make every customer feel like a regular.
Birthday automation
Every customer gets a birthday message — and a reason to visit that week.
- Automatic birthday offers
- Personal, on-brand messaging
- Keep customers feeling remembered
Review booster
Ask for a Google review at the perfect moment — right after a great visit.
- Automatic post-visit prompts
- Build your online reputation
- Reward verified reviews
Refer a friend
Turn happy customers into your best marketing channel with dual-sided rewards.
- Reward giver and receiver
- Shareable referral links
- Track every referral through to spend
Staff league table
Motivate your team and celebrate the people driving sign-ups and repeat visits.
- Sign-ups by team member
- Weekly and monthly leaderboards
- Reward top performers
Instant campaign builder
Answer three simple questions and we build the whole campaign for you in seconds.
- What are you promoting?
- Who should receive it?
- When should it send?
See how it looks live.
Explore working demo storefronts across industries.